Baobab+, is celebrating two years of distributing affordable Solar Home Systems in Nigeria.
As part of the activities marking the anniversary, the company has also introduced IZIL smartphone brand with an offer of Pay-As-You-Go flexible financing solution for customers who are not able to afford a smartphone and pay at once.
Speaking on the anniversary, the Chief Executive Officer, Baobab+, Kolawole Osinowo, the company has equipped thousands of households and served several beneficiaries with its off-grid energy solutions in the past 2 years.
The company, according to him is currently active in three states: Lagos, Ogun & Oyo, where it sells its products through its last mile distribution agent network, door to door in rural communities and under-served areas.
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Osinowo said access to energy is also a springboard to enable every African household to take part in the digital revolution. To cater for the needs of customers who are not able to afford a smartphone at a one of purchase price, the company is launching a flexible financing solution. “Our Izili (pay small small) offer is an easy payment structure that allows customers to own a mobile phone with a 20% down payment and pay instalments for 3-6 months. This offer was launched on the 25th of November 2022″.
Osinowo stated that the Baobab+ off grid energy solutions are cost effective to provide support to the national electrification plan in Nigeria. “Our product range starts with a solar home system providing access to light and radio to TV systems. He revealed that Baobab+ Group has equipped more than 110,000 households with digital solutions to date”.
He explained that Solar energy is an exceptional opportunity for rural households that do not have access to electricity. The Pay-As-You-Go (PAYG) technology breaks down the cost barrier as it allows the customer to make daily, weekly or monthly payments according to his cash flow, in order to activate their product along the way to gaining ownership. We partner with PAGA to enable a seamless repayment approach for our customers.
“Our vision is to accelerate access to clean modern energy and digital technologies for sustainable impact. In the last couple of years, we have provided access to energy in fighting poverty through our Pay-as-you-go offering which in turn leads to financial inclusion. PAYG offers clients their first credit history and makes them eligible for financial products. Our goal is to ensure we leverage our energy ecosystem to provide access to digital transformation especially in underserved areas with the launch of the Baobab+ Digital IZILI”, he said.